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Behind China's runaway online-to-offline commerce

Recurso electrónico / Electronic resource
MAP20160001716
Zhang, Wings
Behind China's runaway online-to-offline commerce / Wings Zhang
Sumario: A flood of liquidity has produced huge subsidies and Deep discounts in an app-driven marketplace
En: The McKinsey Quarterly : financial services practice. - [New York] : Mckinsey & Company. - December 2015 ; p. 1-2
1. Comercio electrónico . 2. Liquidez . 3. Crecimiento económico . 4. Análisis de mercados . 5. Internet . I. MacKinsey & Company . II. Título: The Mckinsey Quarterly.