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International marketing management
MAP20070026708
Jain, Subhash C. ‌
International marketing management / Subhash C. Jain. — 5th. ed. — Cincinnati, Ohio : South-Western College Publishing, 1996
792 p. ; 24 cm
Sumario: Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- perspectives of international markets -- International marketing decisions -- Planning and control
ISBN 0-538-85281-X
1. Marketing internacional ‌. 2. Management ‌. 3. Distribución comercial ‌. 4. Globalización de la economía ‌. 5. Comercio internacional ‌. 6. Casos prácticos ‌. I. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-JAI-INT — Record number: 022249
Loan: AvailableAvailable