Section: BooksTitle: International marketing management / Subhash C. JainAuthor: Jain, Subhash C.Edition: 5th. edPublication: Cincinnati, Ohio : South-Western College Publishing, 1996Physical description: 792 p. ; 24 cmNotes: Sumario: Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- perspectives of international markets -- International marketing decisions -- Planning and controlMateria / lugar / evento: Marketing internacionalManagementDistribución comercialGlobalización de la economíaComercio internacionalCasos prácticosOther categories: 922.112.1Standard numbers: ISBN 0-538-85281-XRights: In Copyright (InC)Referencias externas: