Centro de Documentacion de Fundación MAPFRE - International marketing management

Edition: 5th. edPublication: Cincinnati, Ohio : South-Western College Publishing, 1996Physical description: 792 p. ; 24 cmNotes: Sumario: Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- perspectives of international markets -- International marketing decisions -- Planning and controlMateria / lugar / evento: Marketing internacional Management Distribución comercial Globalización de la economía Comercio internacional Casos prácticos Other categories: 922.112.1Standard numbers: ISBN 0-538-85281-X

Rights: In Copyright (InC)

Referencias externas:

Holdings:

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-JAI-INT — Record number: 022249

Loan:

Available