Centro de Documentación de Fundación MAPFRE - Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty?

Publication: Barcelona ; Ontario [etc.] : University of Barcelona : Royal Bank of Canada, [2014]Notes: Sumario: Insurance companies operate in a more competitive environment than they used to do in the past. Customers easily switch from one insurer to another. Nowadays, the central problem for insurance companies is not only to create and launch new products for the market, but additionally to achieve commercial success by retaining customers. Policy cancellations and lapses strongly in uence the position of the company in the market and its level of risk. Understanding customer behavior is extremely valuable for insurersMateria / lugar / evento: Seguro de automóviles Retención de clientes Análisis empírico Fidelización de clientes Elasticidad Otros autores: Guillén Estany, Montserrat
Pérez Marín, Ana María
Guelman, Leo
Universidad de Barcelona
Royal Bank of Canada
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