Ethical culture : the challenge for insurance marketers

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      <subfield code="a">Ethical culture</subfield>
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      <subfield code="a">The guidance paper looks at five issues in some depth: product, information, price, distribution and suppliers. These issues emerged as priorities from a roundtable, organised by the Chartered Insurance Institute, with senior marketers from a range of large and niche brokers  and insurers from both London and regional markets. The goal of this paper is not to highlight good or bad practice, or to provide strict ethical  rules, but to collate and share current experience and areas of focus with others across the profession, and some guidance for firms to decide how to apply to their particular situation. The insurance sector is made up of an enormous diversity of businesses and each will want  to address these important points in ways that reflect their own particular place in the delivery of insurance products and services</subfield>
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