Green marketing and management : a global perspective

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<title>Green marketing and management</title>
<subTitle>: a global perspective</subTitle>
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<namePart>Wasik, John F.</namePart>
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<publisher>Blackwell</publisher>
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<abstract displayLabel="Summary">Introduction: The green mandate -- Green accountability: how is it measured? -- Green management: action -- Green marketing ethics and social responsability -- Partnering: alliances in green marketing -- Beyond marketing: selling values -- Verifying the message: ecolabeling and certification -- Green advertising -- Holistic marketing management -- Partnering: bringing definitions and issues to the marketplace -- Packaging as a green marketing message -- Epilogue: A new definition of wealth -- Glossary -- References -- Resources: The CERES principles. Rating an organization: the EFACT rating system. Standards for environmental excellence: a checklist. Leading multinational marketers</abstract>
<note type="statement of responsibility">John F. Wasik</note>
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<topic>Ecología</topic>
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<topic>Gestión medioambiental</topic>
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<topic>Marketing</topic>
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<topic>Casos prácticos</topic>
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<topic>Management</topic>
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<topic>Empresas</topic>
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<topic>Etiqueta ecológica</topic>
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<topic>Directorios</topic>
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