Collection: Articles Title: Playing games / Peta FullerAuthor: Fuller, Peta Notes: Sumario: In the war for consumer attention, games could be a way to win over hearts and minds, and -most importantly- the customer's timeRelated records: En: Post magazine : the insurance world covered since 1840. - London : Incisive Financial Publishing Ltd., 2005-2016. - 01/07/2016 Número 7 - julio 2016 , p. 72-75Materia / lugar / evento: Gamificación Empresas de seguros Comportamiento del consumidor Productos de seguros Nuevas tecnologías de la información Innovación Tecnologías interactivas Juego Other categories: 219 Rights: In Copyright (InC) See issue detail
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