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MAP20160025422Dawson, AngusThe Economic essentials of digital strategy : a supply and demand guide to digital disruption / Angus Dawson, Martin Hirt, Jay ScanlanSumario: The digitization of processes and interfaces is itself a source of worry. But the feeling of not knowing when, or from which direction, an effective attack on a business might come creates a whole different level of concern. News-making digital attackers now successfully disrupt existing business models often far beyond the attackers' national boundaries. No wonder many business leaders live in a heightened state of alert. At the same time, the opportunities presented by digital disruption excite and allure. Forward-leaning companies are immersing themselves deeply in the world of the attackers, seeking to harness new technologies, and rethinking their business models the better to catch and ride a disruptive wave of their ownEn: McKinsey Quarterly. - [New York] : Mckinsey & Company. - March, 2016 ; 13 p1. Digitalización. 2. Economía. 3. Automatización. 4. Gestión de procesos. 5. Ciberataques. 6. Ciberriesgos. 7. Nuevas tecnologías. 8. Modelos de negocio. 9. Economía del conocimiento. 10. Cambio tecnológico. I. Hirt, Martin. II. Scanlan, Jay. III. Title.