Centro de Documentacion de Fundación MAPFRE - Assesing the risks of insuring reputation risk

MAP20160027020

Assesing the risks of insuring reputation risk / Nadine Gatzert, Joan T. Schmit, Andreas Kolb

Sumario: Reputation risk is becoming increasingly important, especially with the rapidly growing influence of social media, heightened scrutiny on reputation risk by banking and insurance regulators, and reputation's impact on organizational value. Insurers have responded to this development only recently by offering new reputation risk insurance solutions. The aim of this article is to present the first detailed academic analysis of these new insurance policies, including examination of the risks insurers face in offering such coverage. We also offer a conceptualization of reputation risk in an insurance and risk management context with focus on exposures, perils, and hazards. Our analysis indicates that loss identification and measurement generate the greatest challenges to insurers in providing reputation risk coverage. Lack of experience as well as the complexity of the chain of reputation risk events related to reputation insurance coverage present insurers with significant challenges in making this a viable line of business

En: The Journal of risk and insurance. - Nueva York : The American Risk and Insurance Association, 1964- = ISSN 0022-4367. - 05/09/2016 Volumen 83 Número 3 - septiembre 2016 , p. 641-680

1. Gerencia de riesgos . 2. Evaluación de riesgos . 3. Riesgo reputacional . 4. Redes sociales . 5. Seguros . 6. Reputación empresarial . I. Schmit, Joan T. . II. Kolb, Andreas . III. Title.