Search
Documentation Center

Life insurers need to reach a new breed of consumers
Recurso electrónico / Electronic resource
MAP20160027587
Zaki, Ahmad ‌
Life insurers need to reach a new breed of consumers / Ahmad Zaki
Sumario: At the 6th Asia Lite Summit, speakers explored the challenges tacing insurers, the need for innovation and the necessity of rebranding and redesigning products and processes to reach a new breed of consumers
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 05/09/2016 Número 9 - septiembre 2016 , p. 76-78
1. Seguro de vida ‌. 2. Empresas de seguros ‌. 3. Investigación de mercados ‌. 4. Segmentación estratégica ‌. 5. Gestión de la marca ‌. 6. Productos de seguros ‌. 7. Asia ‌. I. Asia Lite Summit (6th: July 2016: Singapore) ‌. II. Title.