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Life insurers need to reach a new breed of consumers

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<title>Life insurers need to reach a new breed of consumers</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20160006902">
<namePart>Zaki, Ahmad</namePart>
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<namePart>Asia Lite Summit July 2016 Singapore 6th</namePart>
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<abstract displayLabel="Summary">At the 6th Asia Lite Summit, speakers explored the challenges tacing insurers, the need for innovation and the necessity of rebranding and redesigning products and processes to reach a new breed of consumers</abstract>
<note type="statement of responsibility">Ahmad Zaki</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080570590">
<topic>Seguro de vida</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<topic>Segmentación estratégica</topic>
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<topic>Gestión de la marca</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080598358">
<topic>Productos de seguros</topic>
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<geographic>Asia</geographic>
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<classification authority="">341</classification>
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<title>Asia insurance review</title>
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<publisher>Singapore : Ins Communications Pte Ltd., 2009-</publisher>
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<identifier type="issn">0218-2696</identifier>
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<text>05/09/2016 Número 9 - septiembre 2016 , p. 76-78</text>
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