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A Inovação como mola propulsora do seguro

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<title>Inovação como mola propulsora do seguro</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20160011623">
<namePart>Morais, Larissa</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20160011814">
<namePart>Brasil Garfinkel, Jayme</namePart>
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<abstract displayLabel="Summary">Conhecido por sua postura arrojada no mundo dos negócios, Jayme Brasil Garfinkel, que assumiu a presidência da CNseg em novembro, confessa que se irrita quando alguém resiste em executar uma tarefa de modo diferente do habitual. Como outros líderes do setor, ele tem clareza de que inovar é uma questão de sobrevivência para as empresas. A meta é contribuir para transformar o ímpeto criativo e inovador num valor contínuo das empresas do mercado segurador</abstract>
<note type="statement of responsibility">Larissa Morais</note>
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<topic>Innovación empresarial</topic>
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<topic>Empresas de seguros</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080585532">
<topic>Gestión del cambio</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080557706">
<topic>Creatividad</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080660772">
<topic>Continuidad de negocio</topic>
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<title>Revista de Seguros</title>
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<publisher>Rio de Janerio : FENASEG, 1994-</publisher>
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<identifier type="local">MAP20077001243</identifier>
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<text>31/12/2015 Número 895 - diciembre 2015 , p. 7-11</text>
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