Centro de Documentación de Fundación MAPFRE - Digital and e-commerce initiatives : present and future : survey conclusions

Publication: [s.l.] : IESE, 2016Notes: Sumario: This study forms part of the research paper series promoted by IESE's department of Industry Meetings on the occasion of the 2nd E-Commerce Meeting. The aim of this work is to measure the level and degree of penetration of e-commerce in five European countries: Spain, France, Italy, Germany and the United Kingdom. The results reflect the responses from 521 online surveys (approximately 100 in each country) of companies and executives from different sectors and industries.Materia / lugar / evento: Comercio electrónico Canales de distribución Estudios de mercado Encuestas Transacciones comerciales Internet España Francia Italia Alemania Reino Unido Otros autores: Foncillas, Pablo
IESE Business School
Encuentro de E-Commerce (2º: Septiembre 2016: Barcelona)
Other categories: 922.112