Search

Digital and e-commerce initiatives : present and future : survey conclusions

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20160033557
003  MAP
005  20220901125647.0
008  161111e2016 esp|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
1001 ‎$0‎MAPA20160013757‎$a‎Capizzani, Mario
24500‎$a‎Digital and e-commerce initiatives‎$b‎: present and future : survey conclusions‎$c‎Mario Capizzani, Pablo Foncillas
260  ‎$a‎[s.l.]‎$b‎IESE‎$c‎2016
520  ‎$a‎This study forms part of the research paper series promoted by IESE's department of Industry Meetings on the occasion of the 2nd E-Commerce Meeting. The aim of this work is to measure the level and degree of penetration of e-commerce in five European countries: Spain, France, Italy, Germany and the United Kingdom. The results reflect the responses from 521 online surveys (approximately 100 in each country) of companies and executives from different sectors and industries.
650 4‎$0‎MAPA20080595296‎$a‎Comercio electrónico
650 4‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 4‎$0‎MAPA20080590802‎$a‎Estudios de mercado
650 4‎$0‎MAPA20080550592‎$a‎Encuestas
650 4‎$0‎MAPA20080618667‎$a‎Transacciones comerciales
650  ‎$0‎MAPA20080547738‎$a‎Internet
651 1‎$0‎MAPA20080637736‎$a‎España
651 1‎$0‎MAPA20080637880‎$a‎Francia
651 1‎$0‎MAPA20080637767‎$a‎Italia
651 1‎$0‎MAPA20080637996‎$a‎Alemania
651 1‎$0‎MAPA20080638290‎$a‎Reino Unido
7001 ‎$0‎MAPA20160013764‎$a‎Foncillas, Pablo
7102 ‎$0‎MAPA20080450755‎$a‎IESE Business School
7112 ‎$0‎MAPA20160013771‎$a‎Encuentro de E-Commerce‎$d‎Septiembre 2016‎$c‎Barcelona‎$n‎