Centro de Documentación de Fundación MAPFRE - Aggregation metrics : consumer approaches to online insurance comparison sites in Spain

Publication: London : Finaccord, 2016Series: (Consumer research)Notes: Sumario: The research examines the status of aggregators plus other key metrics in car and home insurance including the behaviour of non-standard policyholders and the shift to buying through mobile devices -- SURVEY ANALYSIS: Consumer propensity to research and purchase insurance products online: segmentation by age and annual household income; number of sites consulted when researching insurance online -- Car insurance: switchers and new buyers within the total; distribution channels; distribution interfaces; devices used for buying online; cross-tabulation of distribution channels and interfaces; standard and non-standard policies; telematics-enabled and not telematics-enabled policies; switching rates -- Home insurance: distribution channels; distribution interfaces; devices used for online purchases; Cross-tabulation of distribution channels and interfaces used; Standard and non-standard policies; Switching rates -- Combined analysis of car and home insurance -- Awareness and usage of the leading eight aggregators -- Planned usage of aggregators -- APPENDIX: Research sample statistics; Research structureMateria / lugar / evento: Mercado de seguros Internet Productos de seguros Seguro multirriesgo del hogar Seguro de automóviles Comportamiento del consumidor Dispositivos móviles Tecnologías interactivas Comparadores de seguros Procesos de medición Comercio electrónico España Otros autores: Finaccord
Other categories: 32

Rights: In Copyright (InC)

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