Merchandising

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<titleInfo>
<title>Merchandising</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080389963">
<namePart>Díez de Castro, Enrique Carlos</namePart>
<nameIdentifier>MAPA20080389963</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080400033">
<namePart>Landa Bercebal, Francisco Javier</namePart>
<nameIdentifier>MAPA20080400033</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080377502">
<namePart>Cossío Silva, Francisco José</namePart>
<nameIdentifier>MAPA20080377502</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080376109">
<namePart>Zorrilla Calvo, María Pilar</namePart>
<nameIdentifier>MAPA20080376109</nameIdentifier>
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<typeOfResource>text</typeOfResource>
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<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">1996</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Madrid</placeTerm>
</place>
<publisher>Pirámide</publisher>
<dateIssued>D.L. 1996</dateIssued>
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<language>
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<physicalDescription>
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<extent>399 p. 24 cm</extent>
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<abstract displayLabel="Summary">Concepto de comercio -- El merchandising -- Disposición del punto de venta -- La animación del punto de venta -- Promoción de ventas -- El surtido -- Gestión del surtido -- La codificación del surtido -- La gestión del espacio del lineal -- Gestión de colas</abstract>
<note type="statement of responsibility">Enrique Carlos Díez de Castro, Francisco Javier Landa Bercebal; con la colaboración de Francisco José Cossío Silva, María Pilar Zorrilla Calvo</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080542559">
<topic>Ventas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080605803">
<topic>Distribución comercial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614577">
<topic>Lanzamiento de productos</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603243">
<topic>Promociones de ventas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080555061">
<topic>Management</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080579562">
<topic>Códigos de barras</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080548049">
<topic>Manuales</topic>
</subject>
<classification authority="">922.112</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<identifier type="isbn">84-368-0951-3</identifier>
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<recordCreationDate encoding="marc">970417</recordCreationDate>
<recordChangeDate encoding="iso8601">20230321143019.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070027286</recordIdentifier>
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