Search

Gamification : the digital discipline driving engagement in insurance

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20170005667</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220912130608.0</controlfield>
    <controlfield tag="008">170220e20170127esp||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">217</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20170002352</subfield>
      <subfield code="a">Davey, Martin</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Gamification</subfield>
      <subfield code="b">: the digital discipline driving engagement in insurance</subfield>
      <subfield code="c">Martin  Davey</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">[S.l.]</subfield>
      <subfield code="b">Insurance Innovation Reporter</subfield>
      <subfield code="c">2017</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Gamification has helped insurers better fulfill the needs of their customers and move away from conventional enterprise communications, and towards personalized, engaging interactions, but insurers must keep sight of its business purpose. Achieving customer engagement isn't easy in a sector like insurance. No matter how important it is to safeguard your home, vehicle or cellphone, filling out a static form just doesn't have the same appeal as immersing yourself in the latest augmented reality game, such as Pokémon Go.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20150009920</subfield>
      <subfield code="a">Gamificación</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080568641</subfield>
      <subfield code="a">Digitalización</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080609542</subfield>
      <subfield code="a">Canales de distribución</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080583224</subfield>
      <subfield code="a">Ventas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080607531</subfield>
      <subfield code="a">Orientación al cliente</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20190001328</subfield>
      <subfield code="a">Márketing de la empresa de seguros</subfield>
    </datafield>
  </record>
</collection>