Search

Consumers' digital experience is king to leapfrog e-commerce for insurers

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cab a22000004b 4500
001  MAP20170006589
003  MAP
005  20220912130548.0
008  170228e20170201sgp|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎216
1001 ‎$0‎MAPA20170002628‎$a‎Chew, Marcus
24510‎$a‎Consumers' digital experience is king to leapfrog e-commerce for insurers‎$c‎Marcus Chew
520  ‎$a‎With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of consumers has grown tremendously. And insurers need to cater to today's consumers' preferred mode of contacto Mr Marcus Chew of Income, a Singapore-based life, health and general insurance cooperative, shares its experiences in e-commerce through Facebook, Facebook Live, Instagram, 'Iive' chats, as well as its website.
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 4‎$0‎MAPA20080587918‎$a‎Seguro electrónico
650 4‎$0‎MAPA20080607531‎$a‎Orientación al cliente
7730 ‎$w‎MAP20090003767‎$t‎Asia insurance review‎$d‎Singapore : Ins Communications Pte Ltd., 2009-‎$x‎0218-2696‎$g‎01/02/2017 Número 2 - febrero 2017 , p. 62-63