Consumers' digital experience is king to leapfrog e-commerce for insurers

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<abstract displayLabel="Summary">With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of consumers has grown tremendously. And insurers need to cater to today's consumers' preferred mode of contacto Mr Marcus Chew of Income, a Singapore-based life, health and general insurance cooperative, shares its experiences in e-commerce through Facebook, Facebook Live, Instagram, 'Iive' chats, as well as its website.</abstract>
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<title>Asia insurance review</title>
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<publisher>Singapore : Ins Communications Pte Ltd., 2009-</publisher>
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<identifier type="issn">0218-2696</identifier>
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<text>01/02/2017 Número 2 - febrero 2017 , p. 62-63</text>
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