Consumers' digital experience is king to leapfrog e-commerce for insurers

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<rdf:Description>
<dc:creator>Chew, Marcus</dc:creator>
<dc:date>2017-02-01</dc:date>
<dc:description xml:lang="es">Sumario: With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of consumers has grown tremendously. And insurers need to cater to today's consumers' preferred mode of contacto Mr Marcus Chew of Income, a Singapore-based life, health and general insurance cooperative, shares its experiences in e-commerce through Facebook, Facebook Live, Instagram, 'Iive' chats, as well as its website.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/159386.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Digitalización</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:subject xml:lang="es">Seguro electrónico</dc:subject>
<dc:subject xml:lang="es">Orientación al cliente</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Consumers' digital experience is king to leapfrog e-commerce for insurers</dc:title>
<dc:relation xml:lang="es">En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/02/2017 Número 2 - febrero 2017 , p. 62-63</dc:relation>
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