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The World's most admired companies

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cab a2200000 4500
001  MAP20170007197
003  MAP
005  20170309111539.0
008  170302e20170320usa|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
24504‎$a‎The World's most admired companies
520  ‎$a‎Nobody can quantify the value of a good reputation. But nobody wants to lose one. Just ask Wells Fargo, whose practice of opening accounts without permission tarnished its formerly gleaming name, sending it plunging off Fortune's list of the World's Most Admired Companies this year. [Volkswagen and Chipotle suffered the same fate last year.] The happier news? Surging rankings for Microsoft, which tops an industry category for the first time since 2003, as well as for Facebook, Netflix, and Salesforce. A few companies, such as 3M and McDonald's, made their way back onto the All-Star list, proving that, though it may not be easy, it's possible to restore a reputation.
522  ‎$a‎Internacional
522  ‎$a‎Internacional
650 4‎$0‎MAPA20080608361‎$a‎Reputación empresarial
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080591236‎$a‎Gestión de la marca
650 4‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 4‎$0‎MAPA20080545185‎$a‎Ranking
7730 ‎$w‎MAP20077100192‎$t‎Fortune‎$d‎Amsterdam : Time Warner Publishing, 1999-‎$x‎0738-5587‎$g‎20/03/2017 Volumen 175 Número 3 - 1 marzo 2017 , p. 39-44