In or out? : succeeding in the ecosystem economy

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      <subfield code="a">In or out?</subfield>
      <subfield code="b">: succeeding in the ecosystem economy</subfield>
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      <subfield code="a">Business leaders around the world see ecosystems as inevitable. Fully 49 percent of organizations surveyed globally reported that ecosystems will change their organization's primary activities or focus areas  58 percent in Europe, 49 percent in South America, 48 percent in North America, as many as 36 percent in China and 43 percent in Japan. Examples of the impact of ecosystems on industries and organizations are manifest. In retail, pervasive business models encompassing both physical and virtual stores, supply chain optimization and customer relationship models have been rapidly transitioning to technology-enabled platforms that provide customers with virtually limitless choices about how to engage, interact and consume. Within these platforms, traditional customer paradigms have shifted from passive consumption to active participation, in terms of co-design, alternative fulfillment, new store concepts and ownership models. In automotive, traditional operating models are being shattered by the shift to anywhere, anytime mobility. In this environment, an increasing number of customers are less willing to embrace vehicle ownership where they lock significant capital in an irregularly utilized asset. Instead, they are rethinking their reasons for car ownership. In doing so, many customers are shifting toward fundamental need realization  which at its core means how to get from one place to another in the most convenient, comfortable, cost-effective and environmentally sensitive way</subfield>
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