| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070027748 |
| 003 | | | MAP |
| 005 | | | 20220901133531.0 |
| 008 | | | 970616s1997 usa 00010 eng d |
| 020 | | | $a0-471-16175-6 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.2 |
| 100 | 1 | | $0MAPA20080110451$aO'Keefe, Steve |
| 245 | 1 | 0 | $aPublicity on the internet$b: creating successful publicity campaigns on the internet and the commercial online services$cSteve O'Keefe |
| 260 | | | $aNew York [etc.]$bJohn Wiley & Sons$ccop. 1997 |
| 300 | | | $aXIII, 401 p.$c23 cm |
| 520 | | | $aThe power of internet publicity -- Who's online? -- Basic tools and techniques -- The registration campaign -- The linkage campaign -- E-Mail news releases -- Announcements -- Document transfers -- Online appearances -- Contests and other fancy promotions -- Firefighting and follow-up -- Internet publicity resources -- What's on the web site |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080556020$aPublicidad |
| 650 | 1 | 1 | $0MAPA20080547738$aInternet |
| 650 | 1 | 1 | $0MAPA20080587345$aRedes informáticas |
| 650 | 1 | 1 | $0MAPA20080611477$aMarketing internacional |
| 650 | 1 | 1 | $0MAPA20080632113$aServicios comerciales de información |
| 650 | | | $0MAPA20080595296$aComercio electrónico |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
