Centro de Documentacion de Fundación MAPFRE - Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services

MAP20070027748

Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services / Steve O'Keefe. — New York [etc.] : John Wiley & Sons, cop. 1997

XIII, 401 p. ; 23 cm

Sumario: The power of internet publicity -- Who's online? -- Basic tools and techniques -- The registration campaign -- The linkage campaign -- E-Mail news releases -- Announcements -- Document transfers -- Online appearances -- Contests and other fancy promotions -- Firefighting and follow-up -- Internet publicity resources -- What's on the web site

ISBN 0-471-16175-6

1. Empresas . 2. Publicidad . 3. Internet . 4. Redes informáticas . 5. Marketing internacional . 6. Servicios comerciales de información . 7. Comercio electrónico . I. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.2-OKE-PUB — Record number: 023119

Loan:

Available