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Artificial intelligence in insurance : optimizing relationships and insurance results

Recurso electrónico / Electronic resource
MAP20180002526
Artificial intelligence in insurance : optimizing relationships and insurance results / a Pega insurance whitepaper. — Madrid [etc.] : Pegasystems, 2017
Sumario: New Business: Product Recommendations & Suitability; Cross-Sell & Upsell; Sales Actions -- Retention and Account Penetration: Attrition / Lapse Risk; Data Collection & Profile Attributes; Contact Strategy -- Marketing and Channel Management -- Underwriting: pricing; Underwriting Tests and Steps; Risk Management; Book Management -- Claims -- Big Data
1. Mercado de seguros . 2. Inteligencia artificial . 3. Aplicaciones de gestión . I. Pegasystems . II. Title.