Le Digital au secours de la relation client?

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<title>Digital au secours de la relation client?</title>
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<abstract displayLabel="Summary">Conscients de la nécessité de développer une culture client, les assureurs multiplient les points de contact, notamment digitaux, avec leurs assurés. C'est ce que révèle l'enquête menée par L'Argus de l'assurance en partenariat avec la société de conseil Arvato Bertelsmann</abstract>
<note type="statement of responsibility">Chloé Consigny</note>
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<topic>Satisfacción del cliente</topic>
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<topic>Digitalización</topic>
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<topic>Nuevas tecnologías de la información</topic>
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<topic>Servicio al cliente</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<title>L'Argus de l'assurance</title>
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<publisher>Paris : Groupe Industrie Services Info, 1983-</publisher>
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<identifier type="issn">1626-4428</identifier>
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<text>27/04/2018 Número 7553 - 27 abril 2018 , p. 26-27</text>
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