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Employer branding : attracting and retaining talent in financial services

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cab a22000004b 4500
001  MAP20180014826
003  MAP
005  20221116153035.0
008  180517e2018 gbr|| p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.3
1001 ‎$0‎MAPA20180006982‎$a‎Näppä, Anna
24510‎$a‎Employer branding‎$b‎ : attracting and retaining talent in financial services‎$c‎Anna Näppä, Mana Farshid, Tim Foster
520  ‎$a‎This study develops and investigates a framework for better understanding employer branding. More specifically, the overall purpose is to provide a deeper understanding on how employer branding is used to attract and retain talent. An extensive literature review leads to a proposed conceptual framework focusing on two key research questions: How can the relationship between corporate branding, internal branding and employer branding in service industries be described? And, How can the role of corporate values in delivering the brand promise be described? A qualitative, case study approach is used to collect data from a financial services company in Sweden. The data collected and analyzed reveals that the areas of employer, internal and corporate branding are not mutually exclusive, but instead an intertwined collection of branding issues that together form the corporation's core values. All of this together is what allows the corporation to in turn deliver its brand(s) promise to several stakeholder groups
650 4‎$0‎MAPA20080585747‎$a‎Imagen corporativa
650 4‎$0‎MAPA20080591236‎$a‎Gestión de la marca
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080645342‎$a‎Gestión del talento
650 4‎$0‎MAPA20080602390‎$a‎Marketing de la marca
650 4‎$0‎MAPA20080603908‎$a‎Servicios financieros
650 4‎$0‎MAPA20100060704‎$a‎Gestión del marketing
650 4‎$0‎MAPA20080601324‎$a‎Entidades financieras
650  ‎$0‎MAPA20080545444‎$a‎Talento
7001 ‎$0‎MAPA20180006999‎$a‎Farshid, Mana
7001 ‎$0‎MAPA20180007002‎$a‎Foster, Tim
7730 ‎$t‎Journal of Financial Services Marketing.- Basingstoke, Reino Unido: Palgrave Macmillan UK‎$g‎Vol. 19 No. 2 ; 2014 ; p.132-145