Measuring and managing employer brand image in the service industry
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cab a22000004b 4500 | ||
| 001 | MAP20180014857 | ||
| 003 | MAP | ||
| 005 | 20221116153039.0 | ||
| 008 | 180517e2018 gbr|| p |0|||b|eng d | ||
| 022 | $a0267-257X | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.3 | ||
| 100 | 1 | $0MAPA20120006959$aKnox, Simon | |
| 245 | 1 | 0 | $aMeasuring and managing employer brand image in the service industry $cSimon Knox, Cheryl Freeman |
| 520 | $aIn competitive labour markets, the challenge for service-based organisations is to differentiate themselves in order to successfully attract and retain talented staff. Recently, the notion of branding the firm to potential and existing employees has been evoked in the marketing literature. In an empirical study, we measure aspects of this employer brand' image among potential recruits and recruiters during the recruitment process. The managerial implications of developing a more consistent employer brand image in the recruitment market are discussed. We conclude the paper by highlighting the contribution of our research, its limitations and areas for further research | ||
| 650 | 4 | $0MAPA20080585747$aImagen corporativa | |
| 650 | 4 | $0MAPA20080591236$aGestión de la marca | |
| 650 | 4 | $0MAPA20080572389$aImagen de marca | |
| 650 | 4 | $0MAPA20080645342$aGestión del talento | |
| 650 | 4 | $0MAPA20080618148$aReclutamiento de personal | |
| 650 | 4 | $0MAPA20080603878$aSelección de personal | |
| 650 | 4 | $0MAPA20080626822$aCreación de valor en la empresa | |
| 650 | 4 | $0MAPA20080578039$aSector servicios | |
| 650 | 4 | $0MAPA20080578879$aAnálisis empírico | |
| 650 | $0MAPA20080545444$aTalento | ||
| 700 | 1 | $0MAPA20180007026$aGudergan, Siegfried | |
| 700 | 1 | $0MAPA20180007033$aLings, Ian | |
| 773 | 0 | $tJournal of Marketing Management.- Helensburgh (Argyll): Westburn Publishers Ltd.$gVol. 22 ; 2006 ; p. 695-716 |