Measuring and managing employer brand image in the service industry

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<dc:creator>Knox, Simon</dc:creator>
<dc:creator>Gudergan, Siegfried</dc:creator>
<dc:creator>Lings, Ian</dc:creator>
<dc:description xml:lang="es">Sumario: In competitive labour markets, the challenge for service-based organisations is to differentiate themselves in order to successfully attract and retain talented staff. Recently, the notion of branding the firm to potential and existing employees has been evoked in the marketing literature. In an empirical study, we measure aspects of this employer brand' image among potential recruits and recruiters during the recruitment process. The managerial implications of developing a more consistent employer brand image in the recruitment market are discussed. We conclude the paper by highlighting the contribution of our research, its limitations and areas for further research </dc:description>
<dc:rights xml:lang="es">InC -</dc:rights>
<dc:subject xml:lang="es">Imagen corporativa</dc:subject>
<dc:subject xml:lang="es">Gestión de la marca</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Gestión del talento</dc:subject>
<dc:subject xml:lang="es">Reclutamiento de personal</dc:subject>
<dc:subject xml:lang="es">Selección de personal</dc:subject>
<dc:subject xml:lang="es">Creación de valor en la empresa</dc:subject>
<dc:subject xml:lang="es">Sector servicios</dc:subject>
<dc:subject xml:lang="es">Análisis empírico</dc:subject>
<dc:subject xml:lang="es">Talento</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Measuring and managing employer brand image in the service industry </dc:title>
<dc:relation xml:lang="es">En: Journal of Marketing Management.- Helensburgh (Argyll): Westburn Publishers Ltd.. - Vol. 22 ; 2006 ; p. 695-716</dc:relation>