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Evite estos cinco errores en el comercio digital minorista

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<title>Evite estos cinco errores en el comercio digital minorista</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20180009303">
<namePart>De, Prabuddha</namePart>
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<namePart>Hu, Yu Jeffrey</namePart>
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<namePart>Rahman, Mohammad S.</namePart>
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<abstract displayLabel="Summary">El comercio de hoy en día tiene que adaptarse a un enfoque centrado en los datos, con el objetivo de comprender cómo los servicios que ofrece su web y los adelantos en inteligencia artificial afectarán al comportamiento de los consumidores</abstract>
<note type="statement of responsibility">Prabuddha De, Yu Jeffrey Hu, Mohammad S. Rahman</note>
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<topic>Comercio electrónico</topic>
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<topic>Análisis de datos</topic>
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<topic>Inteligencia artificial</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Venta a distancia</topic>
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<topic>Transformación digital</topic>
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<title>Harvard Deusto business review</title>
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<identifier type="issn">0210-900X</identifier>
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<text>01/06/2018 Número 279 - junio 2018 , p. 68-72</text>
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