Centro de Documentación de Fundación MAPFRE - 'True gen' : generation Z and its implications for companies

Publication: Sao Paulo [etc.] : McKinsey & Company, 2018Notes: Sumario: Our study based on the survey reveals four core Gen Z behaviors, all anchored in one element: this generation's search for truth. Gen Zers value individual expression and avoid labels. They mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions in a highly analytical and pragmatic way. That is why, for companiesus, Gen Z is "True Gen"Materia / lugar / evento: Generación Z Millennials Medios digitales Digitalización Comportamiento del consumidor Recursos humanos Diversidad generacional Sesgos Brasil Otros autores: Hoefel, Fernanda
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