Centro de Documentación de Fundación MAPFRE - When personalization turns intrusive

Physical description: 6 p. Notes: Sumario: Personalization, which is now a part of the corporate zeitgeist, is the culmination of several decades of customer-focused and -centric initiatives. Personalization and its associated term, customization, are not new, but rather old concepts that only a privileged class of customershigh-net-worth individualscould access. It turns out that notwithstanding net worth or any other categorization of their social standing, every customer has a deep desire of not being seen as a faceless, anonymous footfall count, but as someone special and treated accordingly.Related records: En: Contingencies : American Academy of Actuaries. - Washington : American Academy of Actuaries, 2019-. - 08/07/2019 Año 2019 - July-August , p. 10-17Materia / lugar / evento: Seguimiento del cliente Personalización de productos Internet de las cosas Conectividad Mercado de seguros Valoración de riesgos Intrusismo Other categories: 217

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