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Predictive analytics speeds innovation for life insurers : life predictive analytics survey report (Americas)

Recurso electrónico / Electronic resource
MARC record
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001  MAP20190023429
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008  180625s2019 usa|||| ||| ||eng d
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24510‎$a‎Predictive analytics speeds innovation for life insurers‎$b‎: life predictive analytics survey report (Americas)
260  ‎$a‎[S.l.]‎$b‎Willis Towers Watson‎$c‎2019
300  ‎$a‎10 p.
520  ‎$a‎The use of predictive analytics -the application of data and analysis techniques to gain more accurate insights to run businesses and enhance customer experiences - has grown in selected pockets of the America' life industry in recent years. But our latest survey shows that growing competitive pressures and changing customer expectations, in particular, are raising the stakes and building momentum for future investment. Life insurers in the Americas are not exactly staring over a precipice, but many -led by large individual life carriers that have set the pace to date - certainly see themselves as at or near the top of a predictive analytics hill with market gravity exerting greater force.
650 4‎$0‎MAPA20080550592‎$a‎Encuestas
650 4‎$0‎MAPA20130017037‎$a‎Análisis predictivos
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080570590‎$a‎Seguro de vida
650 4‎$0‎MAPA20140022717‎$a‎Big data
650 4‎$0‎MAPA20080611880‎$a‎Perspectivas del seguro
650 4‎$0‎MAPA20080592059‎$a‎Modelos predictivos
651 1‎$0‎MAPA20080637835‎$a‎América
7102 ‎$0‎MAPA20170016144‎$a‎Willis Towers Watson