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MAP20190026956The Future belongs to intelligent payer operations. — New York [etc.] : Accenture, 20198 p. Sumario: Payer operations executives surveyed believe that the explosion of data, digital disruption, customer experience demands and the proliferation of automation solutions are driving forces behind the move to intelligent operations. Many (37%) cite the need to make more predictive decisions based on rapidly accessible real-time data from across the organization as having a major impact on the business1. Marketing digital. 2. Comportamiento del consumidor. 3. Big data. 4. Métodos analíticos. 5. Transacciones comerciales. I. Accenture. II. Title.