Centro de Documentacion de Fundación MAPFRE

MAP20190030960

Best global brands 2019. — NewYork [etc.] : Interbrand, 2019

21 p.

Iconic moves

Sumario: Thirty years ago, we asked ourselves about the nuanced relationship between brand and business performance; How much is a brand worth?' and How can we track and improve its performance over time?' Aiming to answer questions of this kind, we built the world's first accredited brand valuation methodology.

1. Brands . 2. Marcas . 3. Modelos de negocio . 4. Derecho de marcas . 5. Marketing . I. Interbrand . II. Title.