Centro de Documentacion de Fundación MAPFRE - Santé, vers des services enfin utiles

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<namePart>Perrin, Gwendal</namePart>
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<tableOfContents displayLabel="Contents">Services en santé: le temps de la maturité / Gwendal Perrin -- Un service d'avenir... qui est déja devenu basique / Gwendal Perrin -- Faut-il en finir avec les coftts cachés? / Gwendal Perrin</tableOfContents>
<note type="statement of responsibility">Gwendal Perrin</note>
<note>Pour se démarquer, alors que les contrats santé sont toujours plus standardisés, les assureurs complémentaires santé explorent de longue date l'écosysteme des services additionnels a destination de leurs assurés. Mais, ces dernieres années, on observe un changement de paradigme: finie la course aux nouvelles offres, place désormais a des services moins nombreux mais plus ciblés et, a terme, plus utilisés. Afin de tenter, malgré tout, de faire la différence sur un marché saturé.</note>
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<topic>Servicio al cliente</topic>
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<topic>Competitividad</topic>
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<topic>Seguro complementario</topic>
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<topic>Seguro de asistencia sanitaria</topic>
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<title>L'Argus de l'assurance</title>
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<publisher>Paris : Groupe Industrie Services Info, 1983-</publisher>
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<identifier type="issn">1626-4428</identifier>
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<text>22/11/2019 Número 7633 - 22 noviembre 2019 , p. 33-37</text>
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