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Global 500 2020 : the annual report on the world's most valuable and strongest brands.
Recurso electrónico / Electronic resource
MAP20200010487
Global 500 2020 : the annual report on the world's most valuable and strongest brands. . — [London] : Brand Finance, 2020
27 p.
Sumario: Foreword -- Brand Value Analysis -- Regional Analysis -- Brand Strength Analysis -- Sector Reputation Analysis -- Brand Finance Global 500 -- Definitions -- Brand Valuation Methodology -- Market Research Methodology -- Stakeholder Equity Measures -- Brand Guardianship Index 2020
1. Ranking ‌. 2. Marcas ‌. 3. Creación de valor en la empresa ‌. 4. Valoración ‌. 5. Multinacionales ‌. 6. Imagen de marca ‌. I. Brand Finance ‌. II. Title.