Centro de Documentación de Fundación MAPFRE - Global 500 2020 : the annual report on the world's most valuable and strongest brands.

Publication: [London] : Brand Finance, 2020Physical description: 27 p. Notes: Sumario: Foreword -- Brand Value Analysis -- Regional Analysis -- Brand Strength Analysis -- Sector Reputation Analysis -- Brand Finance Global 500 -- Definitions -- Brand Valuation Methodology -- Market Research Methodology -- Stakeholder Equity Measures -- Brand Guardianship Index 2020Materia / lugar / evento: Ranking Marcas Creación de valor en la empresa Valoración Multinacionales Imagen de marca Otros autores: Brand Finance
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