Centro de Documentación de Fundación MAPFRE

Publication: Paris [etc.] : CapGemini : EFMA, 2020Physical description: 28 p.Notes: Sumario: From Millennials and Gen Xers to Boomers, more and more individuals are bypassing traditional methods and using digital channels for their day-to-day transactions, including insurance research and policy purchase. As they are accustomed to superior customer experience from BigTech firms and product manufacturers, they are also seeing them as an option for their insurance needs. Additionally, the current social distancing measures brought on by COVID-19 will only accelerate this trendMateria / lugar / evento: Mercado de seguros Modelos de negocio Innovación Transformación digital COVID-19 Pandemias Tendencias Perspectivas del seguro Otros autores: Capgemini
Asociación Europea de Dirección y Marketing Financiero
Other categories: 219

World insurance report 2020