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Aggregation metrics : consumer approaches to online insurance comparison sites in Spain

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<titleInfo>
<title>Aggregation metrics</title>
<subTitle>: consumer approaches to online insurance comparison sites in Spain</subTitle>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436551">
<namePart>Finaccord</namePart>
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<placeTerm type="text">London</placeTerm>
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<publisher>Finaccord</publisher>
<dateIssued>2020</dateIssued>
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<abstract displayLabel="Summary">Consumer behaviour in respect of online insurance aggregators and comparison sites, in particular, plus insurance distribution generally, varies significantly from country to country around the world. In Spain, aggregators, in particular, and online purchasing in general, are important factors in the distribution of car and home insurance, especially among customers making an active buying decision rather than those that simply renew an existing policy. The survey also investigated the proportions of customers holding different policy types, to understand the impact that this has on propensity to use aggregators. In particular, it found that aggregators performed somewhat better among non-standard policyholders for both car and home insurance</abstract>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080547738">
<topic>Internet</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080598358">
<topic>Productos de seguros</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080624972">
<topic>Seguro multirriesgo del hogar</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603779">
<topic>Seguro de automóviles</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080624019">
<topic>Comportamiento del consumidor</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080615574">
<topic>Tecnologías interactivas</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120015227">
<topic>Comparadores de seguros</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080657963">
<topic>Procesos de medición</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595296">
<topic>Comercio electrónico</topic>
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<geographic>España</geographic>
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<title>Consumer research</title>
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<recordIdentifier source="MAP">MAP20200017240</recordIdentifier>
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<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
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