Centro de Documentacion de Fundación MAPFRE - Rethinking on-demand mobility

Publication: Madrid : Arthur D. Little, 2020Physical description: 24 p.Notes: Sumario: We love them and we hate them. Enabled by ubiquitous connectivity, ever more powerful smartphones, and cloudhosted applications, private on-demand ride-hailing platforms called transport network companies (TNCs) in the United States have changed the urban mobility landscape for good. In the space of a decade, companies such as Uber, Lyft and DiDi have become globally recognized brand names and multi-billion-dollar businesses. They started out by targeting young, affluent and digital-savvy consumers but, over time, succeeded in attracting the population at large by providing flexible, fast, door-to-door mobility solutions that were also safer and mostly cheaper. It is not all good news, of course. The onerous working conditions of their drivers have created controversy, and their business model has still to prove its financial sustainability.Materia / lugar / evento: Conectividad Movilidad urbana Modelos de negocio Aplicaciones móviles Nuevas tecnologías Dispositivos móviles Innovación Otros autores: Van Audenhove, François-Joseph
Arthur D. Little
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