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Pandemic forces insurers to rethink social media engagement
Recurso electrónico / Electronic resource
MAP20200022329
Chakraborty, Ranamita ‌
Pandemic forces insurers to rethink social media engagement / Ranamita Chakraborty
Sumario: Social media has been a great way to connect with customers during the coronavirus crisis as face-to-face interactions are no longer possible. We spoke to insurers in Asia to find out more about their social media engagement strategies
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/07/2020 Número 7 - julio 2020 , p. 54-55
1. COVID-19 ‌. 2. Pandemias ‌. 3. Redes sociales ‌. 4. Empresas de seguros ‌. 5. Mercado de seguros ‌. 6. Conectividad ‌. 7. Social media ‌. 8. Asia ‌. I. Title.