Search

Acceleration of digital in retail insurance acquisition

Recurso electrónio / Resource electronic
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20200033752
003  MAP
005  20220911201910.0
008  180227e20201001fra|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
1001 ‎$0‎MAPA20200013600‎$a‎Angoulvant, Christophe
24510‎$a‎Acceleration of digital in retail insurance acquisition‎$c‎Christophe Angoulvant, Axel Böhlke, Gwendal Louis
260  ‎$a‎Paris‎$b‎EFMA ‎$b‎Roland Berger‎$c‎2020
300  ‎$a‎24 p.
520  ‎$a‎For many European countries, the research online, purchase offline (RoPo) trend has kept on growing in retail insurance products distribution for several years. Even for relatively standard products such as motor, home and health insurance for individuals, the share of direct digital sales sits below 10% across the vast majority of European countries (e.g. Germany, France, Belgium and Spain, ). Yet a large share of customers will have searched for information online before making an insurance purchase, whether online, by call or physically through an agent. Insurers have been looking to capitalize on that trend and acquire customers digitally, developing various business models, from direct digital sales to omnichannel models, with different levels of success.
650 4‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
651 1‎$0‎MAPA20080637743‎$a‎Europa
7001 ‎$0‎MAPA20200013617‎$a‎Bohlke, Axel
7001 ‎$0‎MAPA20200021155‎$a‎Louis, Gwendal
7102 ‎$0‎MAPA20180002267‎$a‎European Financial Management Association
7102 ‎$0‎MAPA20140014651‎$a‎Roland Berger Strategy Consultants
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A