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A Roadmap to the future of insurance : program and affinity business

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20200035978
003  MAP
005  20230321114041.0
008  190221s2020 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎216
100  ‎$0‎MAPA20100049099‎$a‎Garth, Denise
24512‎$a‎A Roadmap to the future of insurance‎$b‎: program and affinity business‎$c‎Denise Garth, Ann Dieleman, Glenn Westlake
260  ‎$a‎Morristown, NJ [etc.]‎$b‎Majesco‎$c‎2020
300  ‎$a‎30 p.
4900 ‎$a‎Majesco white paper‎$v‎October 2020
520  ‎$a‎Evolution of digital technologies continues to reshape our lives, changing people's behavior and expectations and demanding a connected, multi-channel customer experience that provides convenience, accessibility and value. Today's customers are increasingly digitally adept, with higher expectations, different needs and a demand for better experiences that are not met with the traditional insurance approach, creating a fault line between customers' expectations and insurers' ability to deliver. As Millennials and Gen Z rapidly emerge as dominant buyers, capturing them as customers will be challenging at best if insurers continue traditional approaches. Why? This new generation views and values things much differently. They are not satisfied with traditional insurance processes, products and business models. They have grown up in a digital world, expect digital capabilities and expect products and services to be available whenever and wherever they want them. Insurance distribution can no longer be limited to traditional ways. It must evolve to new digital models and partnerships that offer or embed insurance offerings within another engagement and purchase journey. Affinity and program business models, while experiencing strong growth over the past few years, will need to adapt and expand their view of partnerships.
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 4‎$0‎MAPA20080596606‎$a‎Evolución del seguro
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20170006503‎$a‎Transformación digital
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
7001 ‎$0‎MAPA20190002189‎$a‎Westlake, Glenn
7001 ‎$0‎MAPA20200022275‎$a‎Dieleman, Ann
7102 ‎$0‎MAPA20180015519‎$a‎Majesco