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The New consumer conversation in an era of uncertainty

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20200038665
003  MAP
005  20220911211058.0
008  190329e20201101usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.111
24514‎$a‎The New consumer conversation in an era of uncertainty‎$c‎Karen Lellouche...[Et al.]
260  ‎$a‎Boston‎$b‎The Boston Consulting Group‎$c‎2020
300  ‎$a‎8 p.
520  ‎$a‎Earlier this year, several leading clothing brands saw an unusual spike in sales of topsbut no corresponding increase in sales of skirts or pants. The reason: amid the coronavirus pandemic, customers were adapting their work wardrobes from office attire to appearances on Zoom and other videoconferencing platforms. This anecdote is just one illustration of a market-changing trend that has been accelerating for several years, beginning well before the pandemic: consumer preferences have been evolving rapidlyalmost continuouslyand have become increasingly volatile, mutable, and uncertain. And they have outpaced companies' traditional abilities to track, anticipate, and respond to trends.
650 4‎$0‎MAPA20110017224‎$a‎Consumidores
650 4‎$0‎MAPA20120019492‎$a‎Tendencias
650 4‎$0‎MAPA20080611200‎$a‎Inteligencia artificial
650 4‎$0‎MAPA20080578848‎$a‎Análisis de datos
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
7001 ‎$0‎MAPA20200023791‎$a‎Lellouche, Karen
7102 ‎$0‎MAPA20100029008‎$a‎The Boston Consulting Group