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The New consumer conversation in an era of uncertainty

Recurso electrónico / Electronic resource
MAP20200038665
The New consumer conversation in an era of uncertainty / Karen Lellouche...[Et al.]. — Boston : The Boston Consulting Group, 2020
8 p.
Sumario: Earlier this year, several leading clothing brands saw an unusual spike in sales of topsbut no corresponding increase in sales of skirts or pants. The reason: amid the coronavirus pandemic, customers were adapting their work wardrobes from office attire to appearances on Zoom and other videoconferencing platforms. This anecdote is just one illustration of a market-changing trend that has been accelerating for several years, beginning well before the pandemic: consumer preferences have been evolving rapidlyalmost continuouslyand have become increasingly volatile, mutable, and uncertain. And they have outpaced companies' traditional abilities to track, anticipate, and respond to trends
1. Consumidores . 2. Tendencias . 3. Inteligencia artificial . 4. Análisis de datos . 5. Comportamiento del consumidor . I. Lellouche, Karen . II. The Boston Consulting Group . III. Title.