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Omnichannel in B2B sales : The new normal in a year that has been anything but

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20210009495
003  MAP
005  20210322160231.0
008  180827e20210301usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24510‎$a‎Omnichannel in B2B sales‎$b‎: The new normal in a year that has been anything but‎$c‎Liz Harrison...[et al.]
260  ‎$a‎New York‎$b‎McKinsey & Company‎$c‎2021
4900 ‎$a‎Marketing & Sales Practice
520  ‎$a‎B2B buyers aren't just moving to omnichannel. They've arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey's research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaroundrather, it is a critically important fixture for B2B sales globally.
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080536329‎$a‎B2B
650 4‎$0‎MAPA20080551636‎$a‎Marketing
650 4‎$0‎MAPA20210002564‎$a‎Omnicanalidad
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20210004896‎$a‎Harrison, Liz
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company