Centro de Documentación de Fundación MAPFRE - Omnichannel in B2B sales : The new normal in a year that has been anything but

MAP20210009495

Omnichannel in B2B sales : The new normal in a year that has been anything but / Liz Harrison...[et al.]. — New York : McKinsey & Company, 2021

(Marketing & Sales Practice)

Sumario: B2B buyers aren't just moving to omnichannel. They've arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey's research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaroundrather, it is a critically important fixture for B2B sales globally.

1. Mercado de seguros . 2. B2B . 3. Marketing . 4. Omnicanalidad . 5. Márketing de la empresa de seguros . I. Harrison, Liz . II. McKinsey & Company . III. Title.