How insurers can act on the opportunity of digital ecosystems

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      <subfield code="a">With the shift toward digital interaction induced by COVID-19, efficient digital services are more important than ever. This environment is causing traditional industry borders to blur and ecosystems to gain traction.1 Players outside the industry are beginning to offer insurance products directly to their customers without the risks that insurers bear. Similarly, many insurers are beginning to provide a broader range of offerings: data-based services in mobility; consultations, prescriptions, or self-management tools related to health; and a wide range of home and financial services. These additional services can generate leads, increase customer loyalty and reduce claims in the core insurance business, and help insurers tap into entirely new value pools.</subfield>
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